Bilgiyi, inovasyonu ve pazarlamayı keşfedin - Yusuf Öç ile öğrenin, keşfedin ve paylaşın!
Araştırmacı, Eğitmen, Danışman
Course Videos
Welcome to my collection of lecture capture videos from selected marketing courses I’ve taught at Bayes Business School, King’s College London, and the London School of Economics.
These recordings cover key topics in:
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Marketing strategy and consumer behavior
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Digital and social media marketing
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Behavioral economics and decision-making
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Creativity, innovation, and design in marketing
Whether you're a student, educator, or professional looking to deepen your understanding of marketing, these videos offer real-world insights, practical frameworks, and engaging teaching moments from some of the UK’s top business schools.
If you’re interested in tailored training, guest lectures, or consulting based on these topics, feel free to get in touch with me. I’d be happy to design something that fits your team or organization.
🎓 Principles of Marketing (MBA Course Series)
Taught by me, this course includes 40 bite-sized videos on strategy, branding, consumer behavior, and more — all based on real MBA teaching at Bayes Business School, London.
Coming Soon
Marketing Analytics with JASP
King’s College London – International Marketing MSc
This hands-on module introduces students to data-driven marketing using the user-friendly JASP software. Learn how to analyze consumer behavior, test marketing hypotheses, and make evidence-based decisions without writing code. Ideal for beginners in analytics and those seeking an intuitive entry point into statistical thinking.
Coming Soon
Creativity, Innovation and Design for a Sustainable World
Bayes Business School – Marketing Strategy and Insights MSc
This module blends creative thinking with sustainability and strategic innovation. Explore how design-led thinking, purpose-driven branding, and circular economy principles can drive meaningful change in business and society. Through experiential learning and collaborative projects, students create ideas that are both imaginative and impactful.
Coming Soon
Marketing Analytics with R
London School of Economics – Marketing MSc
A technical and applied module focused on advanced marketing analytics using R. Topics include data visualization, regression modeling, segmentation, and predictive analytics. Designed for those who want to build strong, scalable analytical skills for marketing research and strategy.
