
Yusuf Öç
Unlocking the Power of Homophily in Livestream Commerce
Livestream commerce has taken the digital marketing world by storm, creating new opportunities for brands to connect with consumers in...

Yusuf Öç
Oh no! GenAI is here. What is going to happen to assessments?
My take on the impact of the GenAI tools like ChatGPT on higher education assessments.


Yusuf Öç
Will AI Change the Way Students Learn? New Research Uncovers the Truth
A few years ago, the idea of students using artificial intelligence (AI) to write essays, create presentation slides, generate images,...