In today’s attention economy, capturing and keeping students’ focus is becoming more difficult than ever. Even at the postgraduate level,...

A recent episode of GB News reignited a conversation that’s gaining momentum again—partly due to the buzz around the new Netflix...

One of the biggest challenges in the marketing industry today is the misconception that everyone  understands marketing. It’s often not...

Livestream commerce has taken the digital marketing world by storm, creating new opportunities for brands to connect with consumers in...

My take on the impact of the GenAI tools like ChatGPT on higher education assessments.

A few years ago, the idea of students using artificial intelligence (AI) to write essays, create presentation slides, generate images,...