A recent episode of GB News reignited a conversation that’s gaining momentum again—partly due to the buzz around the new Netflix...

Outstanding Paper Award and Why This Matters for Assessment Design I am delighted to share that our paper, Comparing the effectiveness of multiple answer and single answer multiple choice questions in assessing student learning , received an Outstanding Paper Award. If you would like to read the original paper, you can access it here ( Link ) free of charge thanks to Bayes Business School and City St George's University of London. Why “Multiple-Answer” Questions May Lead to D

Generative AI is experiencing its “dot-com bubble” moment. While billions of dollars are pouring into GenAI startups, more than 95% of projects are failing to deliver real results. The issue isn’t the ideas themselves—it’s consumer readiness. Just like Webvan and Kozmo failed in the early 2000s before Deliveroo and Getir made grocery delivery mainstream, today’s GenAI tools face challenges such as steep learning curves, cognitive overload, and limited adoption. Consumers will

In today’s attention economy, capturing and keeping students’ focus is becoming more difficult than ever. Even at the postgraduate level,...

One of the biggest challenges in the marketing industry today is the misconception that everyone  understands marketing. It’s often not...

Livestream commerce has taken the digital marketing world by storm, creating new opportunities for brands to connect with consumers in...

My take on the impact of the GenAI tools like ChatGPT on higher education assessments.

A few years ago, the idea of students using artificial intelligence (AI) to write essays, create presentation slides, generate images,...