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From the Dot-Com Bubble to the GenAI Wave: Consumers Still Hold the Key
Generative AI is experiencing its “dot-com bubble” moment. While billions of dollars are pouring into GenAI startups, more than 95% of projects are failing to deliver real results. The issue isn’t the ideas themselves—it’s consumer readiness. Just like Webvan and Kozmo failed in the early 2000s before Deliveroo and Getir made grocery delivery mainstream, today’s GenAI tools face challenges such as steep learning curves, cognitive overload, and limited adoption. Consumers will
Yusuf Öç
Sep 104 min read


Teaching in the Age of AI and Attention Economy: How a Tiny Game Makes a Big Difference
In today’s attention economy, capturing and keeping students’ focus is becoming more difficult than ever. Even at the postgraduate level,...
Yusuf Öç
May 153 min read


Why Banning Social Media for Kids Won’t Work
A recent episode of GB News reignited a conversation that’s gaining momentum again—partly due to the buzz around the new Netflix...
Yusuf Öç
Apr 302 min read


Why So Many Marketing Campaigns Miss the Mark—Even from Top Brands
One of the biggest challenges in the marketing industry today is the misconception that everyone understands marketing. It’s often not...
Yusuf Öç
Apr 13 min read


Unlocking the Power of Homophily in Livestream Commerce
Livestream commerce has taken the digital marketing world by storm, creating new opportunities for brands to connect with consumers in...
Yusuf Öç
Mar 112 min read


Oh no! GenAI is here. What is going to happen to assessments?
My take on the impact of the GenAI tools like ChatGPT on higher education assessments.
Yusuf Öç
Mar 63 min read


Will AI Change the Way Students Learn? New Research Uncovers the Truth
A few years ago, the idea of students using artificial intelligence (AI) to write essays, create presentation slides, generate images,...
Yusuf Öç
Mar 44 min read
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